| ID | 098595 |
| Call Number | 658.82/SMI |
| Title Proper | Marketing communications: integrating offline and online with social media |
| Language | ENG |
| Author | Smith, P.R. ; Zook, Ze. |
| Edition Statement | 5th edition |
| Publication | London, Kogan Page, 2011. |
| Description | xviii, 483 p. |
| Price. Qualification | Rs.3440.45 |
| Classification Number | 658.82 |
| Key Words | marketing communication |