| ID | 098672 |
| Call Number | 658.8101/AAK |
| Title Proper | Strategic market management: global perspectives |
| Language | ENG |
| Author | Aaker, David ; McLoughlin, Damien. |
| Publication | New Delhi, Wiley India Pvt Ltd., 2010. |
| Description | xii, 354 p. |
| Price. Qualification | Rs.450 |
| Classification Number | 658.8101 |
| Key Words | strategic market management |