| ID | 098673 |
| Call Number | 658.848/MCA |
| Title Proper | International marketing consuming globally, thinking locally |
| Language | ENG |
| Author | Mcauley, Andrew |
| Publication | Chichester, John Wiley & Sons Ltd., 2001. |
| Description | x, 337 p. |
| Price. Qualification | Rs.650 |
| Classification Number | 658.848 |
| Key Words | International marketing |