| ID | 098748 |
| Call Number | 658.827/CHE |
| Title Proper | Managing modern brand cult theory and psychology |
| Language | ENG |
| Author | Cherian, Mareen. Thomas. |
| Publication | New Delhi, Atlantic Publishers & Distributors (P) Ltd., 2017. |
| Description | xv, 178 p. |
| Price. Qualification | Rs.595 |
| Classification Number | 658.827 |
| Key Words | brands |