| ID | 099657 |
| Call Number | 659.1/BEL |
| Title Proper | Advertisng and promotion |
| Language | ENG |
| Author | Belch, George. E. ; Belch, Micheal. A. |
| Edition Statement | 9th edition |
| Publication | Chennai, McGraw Hill Education (India) Pvt. Ltd., 2013. |
| Description | xliii, 1016 p. |
| Price. Qualification | Rs.685 p. |
| Classification Number | 659.1 |
| Key Words | advertising ; marketing promotion |