| ID | 100247 |
| Call Number | 659.1/WHT |
| Title Proper | Advertising |
| Language | ENG |
| Author | Ro, White, Roderick |
| Edition Statement | 4th Ed. |
| Publication | London, Mc Graw Hill, 2000. |
| Description | 317 |
| Price. Qualification | Rs. 789 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING |