| ID | 100250 |
| Call Number | 659.1/WEL |
| Title Proper | Advertising |
| Other Title Information | principles and practices |
| Language | ENG |
| Author | Wells, William ; Burnett, John ; Moriarty, Sandea |
| Edition Statement | 5th Ed. |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 2002. |
| Description | 562p. |
| Price. Qualification | Rs. 295 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING |