| ID | 100252 |
| Call Number | 659.1/MAS |
| Title Proper | Advertising & Marketing Research |
| Language | ENG |
| Author | Mascarenhas, Romeo S. |
| Publication | Mumbai, Vipul Prakashan, 2007. |
| Description | vi, 234p. |
| Price. Qualification | Rs. 100 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING & MARKETING RESEARCH |