| ID | 100258 |
| Call Number | 659.1/BHA |
| Title Proper | Advertising And Marketing In Rural India |
| Other Title Information | language, culture and communications |
| Language | ENG |
| Author | Bhatia ,J.K. |
| Edition Statement | 2nd Ed. |
| Publication | Delhi, Macmillan Publishers, 2007. |
| Description | xxvii, 327 |
| Price. Qualification | Rs. 495 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING AND MARKETING IN RURAL INDIA |