| ID | 100263 |
| Call Number | 659.1/BEL |
| Title Proper | Advertising And Promotions |
| Other Title Information | an integrated marketing communication perspective |
| Language | ENG |
| Author | Belch, George. E. ; Belch, Michael. A. |
| Edition Statement | 5th Ed. |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 2001. |
| Description | xx, 795 |
| Price. Qualification | Rs. 350 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING AND PROMOTIONS |