| ID | 100265 |
| Call Number | 659.1/MAT |
| Title Proper | Advertising And Sales Promotion |
| Language | ENG |
| Author | Mathur, U.C. |
| Publication | New Delhi, Galgotia Publications, 2001. |
| Description | 110p. |
| Price. Qualification | Rs. 115 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING AND SALES PROMOTION |