| ID | 100266 |
| Call Number | 659.1/MIT |
| Title Proper | Advertising And Sales Promotion |
| Other Title Information | integrated marketing communication text and cases |
| Language | ENG |
| Author | Mittal , Arun. |
| Publication | Delhi, Wisdom Publications, 2008. |
| Description | vii, 536p. |
| Price. Qualification | Rs. 290 |
| Classification Number | 659.1 |
| Key Words | BMS ADVERTISING AND SALES PROMOTION |