| ID | 100267 |
| Call Number | 659.1/SUT |
| Title Proper | Advertising And The Mind Of The Comsumer |
| Language | ENG |
| Author | Sutherland, Max ; Sylvester, Alice K |
| Publication | Australia, Allen And Unwin, 2004. |
| Description | xv, 326p. |
| Price. Qualification | Rs. 395 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING |