| ID | 100268 |
| Call Number | 659.1/VIL |
| Title Proper | Advertising Basics |
| Language | ENG |
| Author | Vilanilam, J.V. ; Varghese, A K |
| Publication | New Delhi, Response Books, 2004. |
| Description | xi, 200p. |
| Price. Qualification | Rs. 295 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING BASICS |