| ID | 100269 |
| Call Number | 659.1/ROS |
| Title Proper | Advertising Communication & Promotion Management |
| Language | ENG |
| Author | Rossiter, John R. ; Dercy, Larry |
| Publication | New York, Mc Graw Hill Inc., 1996. |
| Description | xvi, 640 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING COMMUNICATION & PROMOTION MANAGEMENT |