| ID | 100270 |
| Call Number | 659.1/ROS |
| Title Proper | Advertising Communications & Promotion Management |
| Language | ENG |
| Author | Rossiter, John R. ; Dercy, Larry |
| Edition Statement | 2nd Ed. |
| Publication | Boston, Irwin Mc Graw Hill, 1998. |
| Description | xvi, 640 |
| Price. Qualification | Rs. 938 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING COMMUNICATIONS & PROMOTION MANAGEMENT |