| ID | 100271 |
| Call Number | 659.1/PAR |
| Title Proper | Advertising Concepts And Cases |
| Language | ENG |
| Author | Parthasarathy, V |
| Publication | Hyderabad, ICFAI University Press, 2004. |
| Price. Qualification | Rs. 300 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING CONCEPTS AND CASES |