| ID | 100279 |
| Call Number | 659.1/AAK |
| Title Proper | Advertising Management |
| Language | ENG |
| Author | Aaker, David A. ; Myers, J G |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 1977. |
| Description | xvi, 612 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING MANAGEMENT |