ID | 100281 |
Call Number | 659.1/BAT |
Title Proper | Advertising Management |
Language | ENG |
Author | Aaker, David A. ; Myers, J G ; Batra, Rajeev |
Edition Statement | 5th Ed. |
Publication | Noida, Pearson Education., 2006. |
Description | 768p. |
Price. Qualification | Rs. 499 |
Classification Number | 659.1 |
Key Words | BMM ADVERTISING MANAGEMENT |