| ID | 100282 |
| Call Number | 659.1/BAT |
| Title Proper | Advertising Management |
| Language | ENG |
| Author | Aaker, David A. ; Myers, J G ; Batra, Rajeev |
| Edition Statement | 5th Ed. |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 2001. |
| Description | xii, 754 |
| Price. Qualification | Rs. 250 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING MANAGEMENT |