| ID | 100285 |
| Call Number | 659.1/RAT |
| Title Proper | Advertising Management |
| Language | ENG |
| Author | Rathor, B.S. |
| Publication | Mumbai, Himalaya Publishing House, 1995. |
| Description | viii, 363 |
| Price. Qualification | Rs. 140 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING MANAGEMENT |