| ID | 100286 |
| Call Number | 659.1/MOH |
| Title Proper | Advertising Management |
| Other Title Information | concepts and cases |
| Language | ENG |
| Author | Mohan. Mahendra |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 1989. |
| Description | xi, 418p. |
| Price. Qualification | Rs. 180 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING MANAGEMENT |