ID | 100287 |
Call Number | 659.1/MOH |
Title Proper | Advertising management |
Other Title Information | concepts and cases |
Language | ENG |
Author | Mohan. Mahendra ; Mohan, Manendra |
Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 1989. |
Description | xi, 418p. |
Price. Qualification | Rs. 165 |
Classification Number | 659.1 |
Key Words | BMS ADVERTISING |