| ID | 100289 |
| Call Number | 659.11/SHA |
| Title Proper | Advertising Planning And Decision Making |
| Language | ENG |
| Author | Sharma, Kavita |
| Publication | New Delhi, Taxmann Publications, 2011. |
| Description | xviii, 373 |
| Classification Number | 659.11 |
| Key Words | BMS ADVERTISING PLANNING AND DECISION MAKING |