| ID | 100290 |
| Call Number | 659.1/WEL |
| Title Proper | Advertising Principles And Practice |
| Language | ENG |
| Author | Wells, William |
| Edition Statement | 5th Ed. |
| Publication | New Delhi, Phi Learning, 2000. |
| Description | xvi, 562 |
| Price. Qualification | Rs. 295 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING PRINCIPLES AND PRACTICE |