| ID | 100292 |
| Call Number | 659.1/SHI |
| Title Proper | Advertising Promotion Supplemental Aspect Of Inlrgrated Marketing Communication |
| Language | ENG |
| Author | Shimp, Terence A |
| Edition Statement | 5th Ed. |
| Publication | Toronto, The Dryden Press, 2000. |
| Description | xxix, 674p. |
| Price. Qualification | Rs. 1190 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING PROMOTION SUPPLEMENTAL ASPECT OF INLRGRATED MARKETING COMMUNICATION |