| ID | 100295 |
| Call Number | 659.1/WHI |
| Title Proper | Advertising What It Is And How To Do It |
| Language | ENG |
| Author | White, Roderick |
| Edition Statement | 2nd Ed. |
| Publication | London, Mc Graw Hill, 1988. |
| Description | xl 223 |
| Price. Qualification | Rs. 375 |
| Classification Number | 659.1 |
| Key Words | BMM ADVERTISING WHAT IT IS AND HOW TO DO IT |