| ID | 100465 |
| Call Number | 658.8/PER |
| Title Proper | Basic Marketing |
| Language | ENG |
| Author | Perreault, William D. |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 2006. |
| Description | xviii, 862p. |
| Price. Qualification | Rs. 395 |
| Classification Number | 658.8 |