| ID | 100467 |
| Call Number | 658.8/PER |
| Title Proper | Basic Marketing |
| Other Title Information | A global managerial approach |
| Language | ENG |
| Author | McCarthy, E. Jerome ; Perreault, William D. |
| Edition Statement | 13th Ed. |
| Publication | Boston, Irwin Mc Graw Hill, 1996. |
| Description | varied pagesp. |
| Price. Qualification | Rs. 1334 |
| Classification Number | 658.8 |
| Key Words | BMS GLO, MAN |