| ID | 100505 |
| Call Number | 659.1092/WUN |
| Title Proper | Being Direct |
| Other Title Information | making advertising pay |
| Language | ENG |
| Author | Wunderman, Lester |
| Publication | Massachusetts, Adams Media Corporation, 1997. |
| Description | xxiv, 303p. |
| Price. Qualification | Rs. 350 |
| Classification Number | 659.1092 |
| Key Words | BMM BEING DIRECT |