| ID | 100530 |
| Call Number | 658.827/BRA |
| Title Proper | Brand Equity Measurement |
| Other Title Information | concepts and applications |
| Language | ENG |
| Publication | Agartala, ICFAI University Press, 2007. |
| Description | xii, 200 |
| Price. Qualification | Rs. 450 |
| Classification Number | 658.827 |
| Key Words | BMM BRAND EQUITY MEASUREMENT |