| ID | 100531 |
| Call Number | 658.827/AAK |
| Title Proper | Brand Leadership |
| Language | ENG |
| Author | Aaker, David A. ; Jaochimsthaler, Erich |
| Publication | New York, The Free Press, 2000. |
| Description | xii, 350p. |
| Price. Qualification | Rs. 1488 |
| Classification Number | 658.827 |
| Key Words | BMS BRAND LEADERSHIP |