| ID | 100540 |
| Call Number | 658.8/PRI |
| Title Proper | Brand Spirit |
| Other Title Information | how cause related marketing buidls brands |
| Language | ENG |
| Author | Pringle, Hamish ; Thompson, Marjorie |
| Publication | New York, John Wiley and Sons, 1999. |
| Description | xxiii, 281p. |
| Price. Qualification | Rs. 30 |
| Classification Number | 658.8 |
| Key Words | BMS BRAND SPIRIT |