| ID | 100569 |
| Call Number | 658.827/AAK |
| Title Proper | Building Strong Brands |
| Language | ENG |
| Author | Aaker, David A. |
| Publication | New York, The Free Press, 1996. |
| Description | ix, 380 |
| Price. Qualification | Rs. 1439 |
| Classification Number | 658.827 |
| Key Words | BMM BUILDING STRONG BRANDS |