| ID | 100815 |
| Call Number | 658.8/SRI |
| Title Proper | Case Studies In Marketing |
| Other Title Information | the Indian context |
| Language | ENG |
| Author | Srinivasan, R. |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 2000. |
| Description | xiv, 217 |
| Price. Qualification | Rs. 150 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING |