| ID | 100927 |
| Call Number | 659.113/SAY |
| Title Proper | Compaign Planner |
| Other Title Information | for promotion and IMC |
| Language | ENG |
| Author | Sayre, Shay |
| Edition Statement | 2nd Ed. |
| Publication | Australia, Thomsan Learning, 2002. |
| Description | iv, 172 |
| Price. Qualification | Rs. 558 |
| Classification Number | 659.113 |
| Key Words | BMM COMPAIGN PLANNER |