| ID | 101041 |
| Call Number | 658.8342/BLA |
| Title Proper | Consumer Behaviour |
| Language | ENG |
| Author | Blackwell, Roger D ; Miniard, Paul W ; Engel, James F |
| Edition Statement | 10th Ed. |
| Publication | Australia, Thomson South Western, 2007. |
| Description | xlii, 774p. |
| Price. Qualification | Rs. 395 |
| Classification Number | 658.8342 |
| Key Words | BMM CONSUMER BEHAVIOUR |