| ID | 101046 |
| Call Number | 658.8342/SCH |
| Title Proper | Consumer Behaviour |
| Language | ENG |
| Author | Schiffman, Leon G. ; Kanuk, Leslie Lazar |
| Edition Statement | 6th Ed. |
| Publication | Delhi, Macmillan Publishers, 2000. |
| Description | xv, 672p. |
| Price. Qualification | Rs. 275 |
| Classification Number | 658.8342 |
| Key Words | BMM CONSUMER BEHAVIOUR |