| ID | 101049 |
| Call Number | 658.8342/GUP |
| Title Proper | Consumer Behaviour |
| Other Title Information | an Indian perspective |
| Language | ENG |
| Author | Gupta, S.L. ; Pal, Sumitra |
| Publication | New Delhi, Sultan Chand And Sons, 2001. |
| Description | xi, 556 |
| Price. Qualification | Rs. 225 |
| Classification Number | 658.8342 |
| Key Words | BMS CONSUMER BEHAVIOUR |