| ID | 101050 |
| Call Number | 658.83/LOU |
| Title Proper | Consumer Behaviour |
| Other Title Information | concept and application |
| Language | ENG |
| Author | Loudon, David L ; Bitta Albert J Dello |
| Edition Statement | 4th Ed. |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 2002. |
| Description | xxiii, 788p. |
| Price. Qualification | Rs. 335 |
| Classification Number | 658.83 |
| Key Words | BMM CONSUMER BEHAVIOUR |