| ID | 101051 |
| Call Number | 658.8342/LOU |
| Title Proper | Consumer Behaviour |
| Other Title Information | concepts and applications |
| Language | ENG |
| Author | Loudon, David L ; Della Bitta, Albert J |
| Edition Statement | 4th Ed. |
| Publication | New Delhi, Tata Mcgraw-hill, 1993. |
| Description | xxiii, 788p. |
| Price. Qualification | Rs. 335 |
| Classification Number | 658.8342 |
| Key Words | BMM CONSUMER BEHAVIOUR |