| ID | 101052 |
| Call Number | 658.834/BAT |
| Title Proper | Consumer Behaviour |
| Other Title Information | text and cases |
| Language | ENG |
| Author | Kazmi, S.S.H. ; Batra, Satish.K. |
| Publication | New Delhi, Excel Books, 2004. |
| Description | xiv, 536p. |
| Price. Qualification | Rs. 275 |
| Classification Number | 658.834 |
| Key Words | BMM CONSUMER BEHAVIOUR |