| ID | 101058 |
| Call Number | 658.8342/NAI |
| Title Proper | Consumer Behaviour Marketing Research |
| Language | ENG |
| Author | Nair, Suja R. |
| Publication | Mumbai, Himalaya Publishing House, 2004. |
| Description | 276p. |
| Price. Qualification | Rs. 325 |
| Classification Number | 658.8342 |
| Key Words | BMM CONSUMER BEHAVIOUR MARKETING RESEARCH |