| ID | 101059 |
| Call Number | 658.834/CON |
| Title Proper | Consumer Market Research Handbook |
| Language | ENG |
| Edition Statement | 3rd rev. Ed. |
| Publication | London, Mc Graw Hill, 1986. |
| Description | ix, 840 |
| Price. Qualification | Rs. 1485 |
| Classification Number | 658.834 |
| Key Words | BMM CONSUMER MARKET RESEARCH HANDBOOK |