| ID | 101061 |
| Call Number | 658.834/PET |
| Title Proper | Consumers Behaviour & Marketing Strategy |
| Language | ENG |
| Author | Peter, J Paul ; Olson, Jerry C |
| Publication | New Delhi, Tata Mcgraw-hill, 2005. |
| Description | xvi, 579p. |
| Price. Qualification | Rs. 225 |
| Classification Number | 658.834 |
| Key Words | BMM CONSUMERS BEHAVIOUR & MARKETING STRATEGY |