| ID | 101062 |
| Call Number | 659.1/ARE |
| Title Proper | Contemporary Advertising |
| Language | ENG |
| Author | Arens, Williams F. ; Bovee, Courtland L. |
| Edition Statement | 5th Ed. |
| Publication | Illinous, Irwin Mc Graw Hill, 1994. |
| Description | xxx, 574 |
| Price. Qualification | Rs. 995 |
| Classification Number | 659.1 |
| Key Words | BMM CONTEMPORARY ADVERTISING |