| ID | 101368 |
| Call Number | 403/JEF |
| Title Proper | Dictionary Of Marketing & Communication |
| Language | ENG |
| Author | Jefkins, Frank |
| Publication | Bucks, Inter Text Books, 1973. |
| Description | 121 |
| Classification Number | 403 |
| Key Words | BMM DICTIONARY OF MARKETING & COMMUNICATION |