| ID | 101413 |
| Call Number | 658.8/MCD |
| Title Proper | Direct Marketing |
| Other Title Information | an integreated approach |
| Language | ENG |
| Author | Mcdonald, William |
| Publication | Boston, Irwin Mc Graw Hill, 1998. |
| Description | xviii, 532 |
| Price. Qualification | Rs. 1164 |
| Classification Number | 658.8 |
| Key Words | BMM DIRECT MARKETING |