| ID | 102028 |
| Call Number | 659.1/WIL |
| Title Proper | Fundamentals Of Advertising |
| Language | ENG |
| Author | Wilmshurst, John ; Mackay, Adrian |
| Edition Statement | 2nd Ed. |
| Publication | Oxford, Butterworth Heinemann, 1999. |
| Description | xv, 384 |
| Price. Qualification | Rs. 395 |
| Classification Number | 659.1 |
| Key Words | BMS ADVERTISING |