| ID | 102102 |
| Call Number | 658.8/KEE |
| Title Proper | Global Marketing Management |
| Language | ENG |
| Author | Keegan, Warren J. |
| Edition Statement | 6th Ed. |
| Publication | New Jersey, Prentice Hall International Inc., 1999. |
| Description | xiii, 639p. |
| Price. Qualification | Rs. 740 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MANAGEMENT |